Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
AL FAKHER
INTERNATIONAL
Al Fakher, meaning “prestigious” in Arabic, is the largest & fastest growing shisha tobacco company in the world. They have an exciting global network of shisha enthusiasts that use smoking as a platform to share ideas, cultures, and passions. The range has more than 60 flavours, multiple formats & a loyal global following. The packaging was modernised & an architecture structure developed to ensure the familiar colours of the original range remained as a reference point.
A focus on macro-photography added taste appeal & accentuated the ranges amazing flavours. The golden range has 7 flavours & is the brands premium offering. The design for this range incorporates mood photography, dark colours & foils to create a very sophisticated looking pack.