Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
SUNBULAH
MIDDLE EAST
Al Shifa is the leading brand for honey in the Middle East with a strong heritage, dating back generations. The previous packaging was looking outdated & lacking in shelf impact so it was time to embark on a major uplift for the entire range. The new packaging retains the essence & heritage of the brand, while also giving it a much needed facelift. Gold foils & premium cues are used to illustrate the products superior nature.
The health benefits of their high quality honey were leveraged to showcase the fact that the product is 100% Natural and produced by bees in high mountain ranges. We positioned the honey as a rich source of antioxidants which are known to reduce many chronic diseases and resolve health issues.