Brand Communications, Strategy & Design.
Brand Communications, Strategy & Design.
NADA DAIRY
MIDDLE EAST
Nada, a Saudi Arabian based company with a strong brand heritage in the Middle East wanted to revamp the packaging for their UHT milk & juice range. The old look was outdated & lacked shelf impact, making it time to completely revisit the packaging.
The entire pack was turned into a glass, creating a unique "pouring" effect. This not only guaranteed a stronger shelf impact but also helped emphasize the main brand values; natural & fresh. The junior milk was designed to appeal to young children. The pack has a youthful feel with characters focused around each individual flavour.